rom complimentary in-office massages to improv classes, tech firms are famous for the extravagant perks they offer employees. But do video game days, which are exactly what they sound like, actually translate to meaningful passion- and purpose-filled careers? Not according to some studies, which show that employees are engaged when their work aligns with the values and missions of their companies.
But what is a company's mission, exactly? How can you find out? And how can you tell the difference between marketing gloss and the reality on the ground?
Reading reviews from former employees on sites like Fairygodboss is a great place to start. But, with mission so closely linked to motivation, you need to understand it more deeply than that. That's why, before you fill out any application, first follow these three quick steps to unlock the true meaning of the mission of your prospective employer.
Look for a Mission Statement
The first—and most obvious—place to start is with a company's mission statement, credo or purpose, which describes what the company is all about. In general, you can find this information under the "About Us" section of the company's website.
At Johnson & Johnson, for instance, you'll find Our Credo, which articulates the values that guide everything we do—from the great benefits we offer employees to the standards we set for our products and the diverse and inclusive culture that we are fostering in the workplace.
Inspect Corporate Social Responsibility (CSR) Initiatives
Working for a mission-driven company—one that strives to have positive social and environmental impact—is increasingly important to most employees. For instance, 94% of Gen Z believe companies should help address social and environmental issues, compared to 87% of millennials and 86% of the U.S. population at large, according to a 2017 study.
A little Googling should help you get a sense of what kind of CSR initiatives a company is undertaking, and that should help you understand who's walking the walk—and who's all talk.
At Johnson & Johnson, we're laser-focused on making a positive difference in the lives of people worldwide, from girls in Guatemala to moms in India. We're dedicated to changing the trajectory of human health, and we've developed programs like Global Pro Bono to leverage the unique skills of our team members to drive real-world outcomes, whether that means fighting childhood anemia in Peru or helping families overcome poverty in Brazil.
Scrutinize the Company's Advertising, Marketing and Social Media
Try to consider a company's advertising, marketing and social media in the context of the mission on its website. Does everything there seem to be aligned with that mission? How and why—or why not?
One way we ensure that this happens at Johnson & Johnson is by having leaders of employee resource groups like Open&Out partner with advertising teams on large initiatives. The goal is simple: We want our advertising to reflect the true diversity of the consumers, patients and others who use and depend on our products every day. We value having a diverse and inclusive workforce—and this is one of the ways that we show it.
If working for a company where you can change the world, while being yourself, is important to you, take a look at all of the ways you can join us today.