Description
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com
Job Function:
MarketingJob Sub Function:
Product ManagementJob Category:
ProfessionalAll Job Posting Locations:
Taipei City, TaiwanJob Description:
Contribute to the development of respective platform strategies and drive planning and execution of marketing initiatives
- Serves as the subject matter expert on the product management strategy and provides comprehensive knowledge on market performance and product trends.
- Applies functional Product Management knowledge to carry out daily operations under supervision.
- Drive portfolio positioning and prioritization
- Identify and address customer segments and targets, e.g. New Product portfolio segmentation strategy development and execution
- Establish pricing strategies that maximize brand profitability and market share
- Partner with Sales organizations for effective deployment
- Establish tracking tools and adjusts plans in line with results
- Leverages analytics and reporting to help develop go-to-market strategies for new products.
- Deliver presentations to illustrate progress on product developments, launches, and roadmaps.
Identify customer needs, develop disease state and procedure insights in the field of surgery and understand health care market trends and competitor strategies
- Build and maintain relationships with KOLs
- Apply market research tools to deepen customer understanding
- Leverage multiple sources of competitive intelligence (global, regional and local)
- Create market models and sales forecasts
Manage the business with financial acumen to achieve business plan goals
- Analyze and improve top and bottom-line performance, e.g. through the platform and pricing dashboards
- Evaluate new business opportunities,
- Assess Marketing spend effectiveness
Commercialize new products to sustain sales growth
- Influence the Global/ AP Strategy & Pipeline team to ensure that TW market needs are considered
- Develop launch strategies that include market research, regulatory, reimbursement, Supply Chain, pricing, ProfEd/sales training and communication plans as well as KOL feedback and advocacy
- Apply project management tools to define project objectives, scope and process
- Use the LEX approach to create a cohesive NPIs launch plan
- Collaborate proactively with regional and country partners to deliver launch plans
Develop clear marketing messages that influence internal and external stakeholder behavior
- Build and “sell” a clear, concise and compelling story
- Proactively communicate with and deliver value to diverse stakeholders
- Coordinate integrated communication plans with agencies
- Successfully apply digital strategies and other innovative approaches
- Researches and evaluates new Product Management techniques and implements enhancements to existing processes and protocol.
- Acts as a thought leader on product development and drives data driven solutions to stakeholders and consumers.
Close collaboration with the sales team and supporting functions (Regulatory, Quality, Supply Chain, Market Access, Education, Sales Learning & Development) and Regional & Global Marketing (upstream & downstream) as well as relationship building with and support of country Marketing contacts (e.g. technical questions from field sales colleagues and customers).
