Description
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com
Job Function:
MarketingJob Sub Function:
Product ManagementJob Category:
ProfessionalAll Job Posting Locations:
Hanoi, Hà Nội, VietnamJob Description:
ROLE OVERVIEW
Develop and execute marketing plans, brand strategies, and sales forecasts for Ethicon Endo Surgery.
Lead the launch of new products and drive the penetration of focused products.
Implement brand strategies and make necessary adjustments.
Establish partnerships with medical societies, key opinion leaders, and other non-clinical stakeholders.
Develop strategies to identify market opportunities by setting priorities and recommending processes for gathering intelligent information.
Collaborate across various internal enabling functions.
Key interactive stakeholders:
Marketing partners (local & regional teams).
Sales team.
Market access.
IT team.
QA, RA, SC team.
Sales Operation team.
Market research agencies.
Specific responsibilities will include, but are not limited to, the following:
Develop and execute a market business plan that identifies metrics, targets, strategies, tactics, and budget to meet corporate procedure growth objectives.
Analyze local market trends, competition, and customer needs using available data.
Evaluate key performance indicators and financial reports, including budget, commercial policy, price, net sales, and investment levels, and suggest improvements.
Guide advertising agencies in product and packaging design, advertising, tradeshows, point of purchase, costing, and pricing to ensure alignment with overall product strategy.
Develop new concepts and approaches for professional advertising and promotional plans.
Collaborate with discovery, development, and marketing functions to identify new targets through systematic assessment of market trends, unmet customer needs, and competitive activity.
Create and execute clinical & professional education programs designed to teach procedural awareness, procedural skills, and the safe and effective use of products.
Conduct marketing presentations and follow-up activities to build market-level awareness and adoption.
Engage with Key Opinion Leaders (KOLs) and hospital marketing and administrative personnel to present marketing programs and procedure expansion solutions.
Develop and manage relationships with Key Opinion Leaders (KOLs) as partners in professional education and deliver improved patient outcomes.
Oversee extensive market research and test market activities.
Support market development activities for emerging procedures.
Identify regional and national institutions that serve as centers of excellence for various specialties, diseases, and procedures.
Establish key strategic partnerships across a wide range of stakeholders, including surgeons, nurses, referring physicians, hospital administration, societies, and program administrators.
Maintain a deep knowledge of products and procedures.
Assist the Business Unit Manager (BUM) in developing marketing strategies for the franchise.
Forecast demand and participate in the review of sales forecasts for the assigned product line.
QUALIFICATIONS
University/bachelor’s degree Medical, Pharmaceutical, or Marketing.
Have at least 5 years’ experience in Sales/Marketing in Medical Device/Pharmaceutical Industry (priority for Medical Device).
English: Fluently speaking, reading & writing.
Required soft skills: Presentation skill, selling skill and good at computer skills including Excel, MS Word, and Power Point.
