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Senior Marketing Executive

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  • Job title Senior Marketing Executive
  • Function Marketing
  • Sub function Product Management
  • Category Analyst, Product Management (P4 – E24)
  • Location Mongkok / Hong Kong
  • Date posted
  • Requisition number R-003401
  • Work pattern Hybrid Work

Description

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

Job Function:

Marketing

Job Sub Function:

Product Management

Job Category:

Professional

All Job Posting Locations:

Mongkok, Kowloon, Hong Kong

Job Description:

Completes tasks for the support function of Product Management, and follows routine processes under general supervision, ensuring accuracy, timeliness, and quality of deliverables. Documents product innovation/enhancements to support continual growth and optimization of products for target customers. Helps manage features or products with a low degree of scope and complexity. Drafts user stories to support product feature specifications. Demonstrates Johnson & Johnson’s Leadership Imperatives and Credo.

  • Support Marketing Lead to achieve ACUVUE brand, business growth targets.
  • Plan and execute end-to-end consumer journey from appealing category selling story to all consumer communication touchpoints including instore, media, CRM and trade partnership
  • Own ACUVUE (sub-brands) communication, pricing, promotion and ensure successful new product launches to capture consumer needs and drive brand growth
  • Discover category growth drivers, consumer insights and new business opportunities to shape the category
  • Work closely with professional education team and sales team to have deep understanding in retail environment and support in customer development and brand recommendation
  • Partner with Regional Marketing Team and HK leadership team to drive innovation and deliver business goals
  • Monitor A&P
  • Evaluate the effectiveness of the company's sales and marketing programs and strive for continuously improvement
  • Own marketing copy clearance processes to ensure all internal and external communications are followed with compliance
  • Manage 3rd party agencies

Senior Marketing Executive

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