Description
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com.
As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.
Job Function:
MarketingJob Sub Function:
Product ManagementJob Category:
ProfessionalAll Job Posting Locations:
Hangzhou, Zhejiang, China, Shanghai, ChinaJob Description:
Job Description
• Adapt central marketing strategy to regional marketing strategy, including qualitative segmentation and positioning by identifying customers’ needs and perception of the product through adequate market research findings, SWOT analysis, and translate them into regional marketing strategy proposals and suggested action plan for product.
• Participate in designing a series of national activities and ensure key strategy implementation, follow-up feedback and improvement.
• Collect and analyze market intelligence data from field, including health policies, generics, prices, reimbursement, co-payment, its class, its competitors, its market or its environment.
• Keep long term effective professional engagement with physicians and KOLs, as well as internal customers like sales team/ MA/MAnGA/CCM/HCC/Legal et
Requirement Internal Talent:
• Current position > 18 months
• PA: S/S or above ( at least with “E” in past 2 years )
• SFE ranking top 30%
External Talent：
• 4 years Top MNC experience, prefer local marketing experience;
• Deep understanding on business
• Strong communication/ influencing/analytical skills
KPI
• 360 feedback from filed and core members from cross-function
• Provide timely report for regional sales team
• The frequency of KOL visit and the quality of activity in region
试用期内按照公司要求完成入职培训、合规培训及考核并达到相关要求（该等条件和要求属于员工应满足的录用条件，如未能按照公司要求完成相关测试、培训并满足考核，将视为试用期内不符合录用条件。）
Required Skills:
Preferred Skills:
Brand Marketing, Brand Positioning Strategy, Business Storytelling, Customer Centricity, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Digital Strategy, Execution Focus, Financial Analysis, Industry Analysis, Operational Excellence, Process Improvements, Product Development Lifecycle, Product Management, Product Portfolio Management, Product Strategies, Stakeholder Management, Strategic Thinking, Technical Credibility