Group Product Director, KOL Strategic Engagement and Development, CAPLYTA

• Job title Group Product Director, KOL Strategic Engagement and Development, CAPLYTA
• Function Marketing
• Sub function Advertising & Promotions
• Category Director, Advertising & Promotions (PL9)
• Location Titusville / United States of America
• Date posted May 26 2026
• Requisition number R-077689
• Work pattern Hybrid Work

Description

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

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Johnson & Johnson is currently recruiting for a Group Product Director, KOL Strategic Engagement and Development, CAPLYTA®. This position will be located in Titusville, NJ.

About Neuroscience

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Our Neuroscience team tackles the world’s toughest brain health challenges including multiple sclerosis, Alzheimer’s disease, Parkinson’s disease, myasthenia gravis, epilepsy, major depressive disorder, bipolar disorder, schizophrenia, and autism. This patient-focused team helps address some of the most complex diseases of our time.

Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.

Learn more at https://www.jnj.com/innovative-medicine

The Group Product Director, KOL Strategic Engagement and Development will serve as the centralized leader accountable for setting and executing the overarching KOL strategy across all CAPLYTA® indications (MDD, Bipolar, and Schizophrenia), developing new advocates, managing the a large speaker bureau, and creating content activated across all channels, Thought Leader Liaisons (TLLs), congresses, and peer-to-peer programs. This role will lead a team of three direct reports and serve as the single point of accountability for KOL strategy, content, and P2P across the brand. This position reports to the Director of Marketing, CAPLYTA®.

Key Responsibilities:

• Set the overarching KOL engagement strategy for existing advocates and develop a pipeline of new and emerging KOLs across all CAPLYTA® indications (MDD, Bipolar, Schizophrenia)

• Own end-to-end peer-to-peer (P2P) strategy, large speaker bureau management, and program optimization across all indications

• Create and curate content deployed through TLL field interactions, congress activations, speaker programs, and digital channels

• Lead congress strategy inclusive of booth presence, product theaters, roadshows, and executive KOL encounters

• Lead advisory board strategy focused on insight generation to inform content development, unmet needs, and clinical perceptions

• Drive TLL marketing content strategy, development, training, and field insight synthesis in partnership with the TLL National Director

• Synthesize KOL and field insights to inform brand strategy, competitive positioning, and co-positioning across the Neuroscience portfolio

• Ensure coordinated, customer-centric KOL engagement across the Neuroscience portfolio to maximize impact of peer-to-peer content

• Manage and develop a team of three direct reports: two Product Directors and one Product Manager

• Partner closely with cross-functional stakeholders including Medical Affairs, Sales Leadership, Market Access, and Global Commercial teams to ensure strategic alignment

Key Competencies:

• Future-Oriented: Identify and understand future unmet needs in KOL engagement and medical education; demonstrate capacity for strategic thinking across multiple indications

• Intellectual Curiosity: Demonstrate learning agility; stay updated with evolving healthcare markets, competitive landscape, and peer-to-peer best practices; work without an established blueprint

• Business Case Development: Drive decisions based on insights; ensure facts and analogs guide the path forward; communicate complex information in simple terms; manage complexity across multiple projects and indications

• Organizational Alignment, Collaboration and Executional Excellence: Foster collaboration and influence with cross-functional partners; create one aligned US voice across KOL, P2P, and regional marketing; demonstrate organizational awareness and leverage network

• People Leadership: Build, develop, and retain high-performing teams; foster a culture of accountability, innovation, and inclusion

• Demonstrated understanding of Marketing Excellence framework and competencies

• Big picture orientation with attention to detail

Qualifications / Requirements:

Education:

• BA/BS required; MBA preferred

Experience and Skills:

Required:

• Minimum of 10 years of relevant commercial experience, including marketing and/or sales in the pharmaceutical or healthcare industry

• Minimum of 3 years of people management experience, including developing and coaching direct reports

• Demonstrated experience leading KOL engagement, peer-to-peer strategy, and/or medical education programs

• Proven ability to lead and collaborate with cross-functional teams and drive strategic alignment across matrixed organizations

• Strong verbal and written communication skills required

• Strong decision-making skills and ability to manage complexity across multiple projects and indications

Preferred:

• Psychiatry, Neuroscience, or CNS therapeutic area experience strongly preferred

• Launch experience strongly preferred

• Marketing and Sales/Sales Leadership experience preferred

• Experience managing large speaker bureaus and congress strategies

• Experience partnering with R&D, Medical Affairs, Global Marketing, Market Access, Patient Advocacy, and Supply Chain

• Ability to motivate, lead, and influence across levels and functions

• Knowledge and understanding of TLL/MSL field models and regional marketing execution

This position will be located in Titusville, NJ and may involve up to 30% travel.

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, external applicants please contact us via https://www.jnj.com/contact-us/careers , internal employees contact AskGS to be directed to your accommodation resource.

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