Description
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Job Function:
MarketingJob Sub Function:
Product ManagementJob Category:
People LeaderAll Job Posting Locations:
Beijing, China, Shanghai, ChinaJob Description:
Hold critical role to support launch of IMAAVY- a human FcRn-blocking monoclonal antibody, for the treatment of Warm Autoimmune Hemolytic Anemia(wAIHA); Work closely with core CVT and sales team to ensure excellence launch of wAIHA and to further drive strategic execution and to maximize business growth
Roles and Responsibilities
- Strategic: Developing insight-driven launch strategy for IMAAVY in line with potential indication strategies such as Rare Autoantibody and Prevalent Rheumatology and company objectives.
- Competitive: Bring competitive mindset to coordinate cross teams and design holistic strategic & tactic plan to drive successful launch of wAIHA and oversee execution
Major Responsibilities
- Develop wAIHA launch/brand strategy and develop launch readiness programs for launch excellence by driving discussion and aligning views from key stakeholders (China commercial cross functional team, Access/Pricing, MAF, China R&D)
- Lead forecasting and financial analysis along business cycle and strategic planning of IMAAVY for short to long term growth opportunities and challenges
- Collaborate with and influence global partners (commercial and R&D) and regional stakeholders to make sure China market insight and input to be proactively delivered and to maximize China opportunities in the planning and support.
- Take lead to make aligned launch strategy and investment with AP and global key stakeholders for brand strategy and launch plan.
- Develop metrics plan, analyze multichannel activities, track program results and optimize campaigns, following agile methodology (a test-learn-adapt)
- Monitor the performance of owned assets against agreed metrics and provide timely reports
Role Requirements:
- Deep expertise and extensive hands-on experience in multi-TA commercial and marketing, specializing in strategy development and execution (minimum 3+ years of practical experience).
- Proven experience in collaborating with AP regional/global key stakeholders to facilitate communication, drive alignment, and develop strategic agendas to exert influence.
- Demonstrated success in business planning, launching new products, and developing innovative business models.
- Preferably, rich experience in Hematologic disease field, especially in Red blood cell disease or in new product launches.
- Excellent communication skills and stakeholder management abilities, including working effectively with multi-national, cross-functional, and global teams.
- Ability to collaborate with a broad range of internal and external partners.
- Fluent in English, with strong professional communication skills.
- Innovative mindset with a proactive approach to challenges and opportunities.
Requirements of the role:
- Bachelor degree or above, background in medical, pharmaceutical, life science or MBA is preferred.
- Minimal 5+ years of marketing experience in multinational companies, sales management experience is plus
- Strong customer focus, diligent and have an extremely strong drive to succeed
- Fluency in the English
Required Skills:
Preferred Skills:
Brand Marketing, Brand Positioning Strategy, Business Alignment, Customer Centricity, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Developing Others, Execution Focus, Financial Analysis, Inclusive Leadership, Leadership, Market Expansion, Product Development Lifecycle, Product Management, Product Portfolio Management, Product Strategies, Risk Assessments, Stakeholder Management, Strategic Thinking, Team Management