Description
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com.
As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.
Job Function:
MarketingJob Sub Function:
Product ManagementJob Category:
ProfessionalAll Job Posting Locations:
Mongkok, Kowloon, Hong KongJob Description:
Job Description – Marketing Lead, Cardiovascular – Electrophysiology and Heart Recovery
Position Summary
The Marketing Lead, Cardiovascular - Electrophysiology and Heart Recovery, translates regional and global portfolio strategies into local commercial execution for Hong Kong (including special projects). The role leads product marketing, launch readiness, customer engagement, sales enablement, market development, and performance management to accelerate therapy adoption, strengthen competitive positioning, and deliver sustainable growth in a compliant, customer-focused manner.
Key Responsibilities
- Commercial strategy and execution. Translate global and regional strategy into local product marketing, launch, account activation, clinical readiness, field tools, and customer-facing materials.
- Launch excellence and market readiness. Drive new product and market readiness, including sales force enablement, congress activation, early-experience capture, and post-launch performance management.
- Customer engagement and advocacy. Deploy KOL, congress, peer-to-peer, and advocacy programmes that accelerate adoption and reinforce competitive positioning.
- Commercial performance and forecasting. Own adoption KPIs, share trajectory, activation metrics, forecasting, inventory, and CAPEX alignment in partnership with Commercial, Supply Chain, and Finance.
- Cross-functional alignment. Partner effectively across Marketing Strategy, Education, Commercial, Clinical, Medical/Scientific Affairs, Market Access, Supply, Finance, and regional teams.
Strategic Scope
- Electrophysiology innovation launch hub. Position Hong Kong as a strategic APAC launch hub by accelerating adoption of mapping, ablation, PFA, diagnostic, ultrasound-enabled workflows, and other new technologies. Convert innovation priorities into launch-ready plans, early experience capture, evidence generation, KOL advocacy, and scalable APAC playbooks.
- Heart Recovery therapy development. Strengthen Impella adoption, protected PCI and cardiogenic shock programme development, hospital activation, customer education, and evidence-based value communication.
- Market shaping and access support. Partner with HEMA, medical/scientific affairs, and commercial teams on therapy awareness, reimbursement readiness, hospital listing, account prioritisation, and customer pathway development.
- Customer insight and competitive intelligence. Translate market trends, competitor moves, physician preferences, procedural dynamics, and account opportunities into business planning.
Key Deliverables
- Annual marketing plan and activation roadmap for Electrophysiology and Heart Recovery.
- Launch readiness plans, segmentation, account activation, field enablement tools, and post-launch reviews.
- Customer engagement calendar covering congresses, peer-to-peer programmes, workshops, advisory input, and KOL engagement.
- Product messaging, value propositions, objection handling, competitive response, and sales training content.
- Monthly performance dashboard and structured business updates for senior leadership and regional partners.
Qualifications and Experience
- Bachelor’s degree in Marketing, Business, Life Sciences, Biomedical Engineering, Medical Technology, Nursing, Medicine, or related discipline; MBA, IBHRE or advanced degree preferred.
- 5–8 years’ relevant experience in medical device marketing, product management, clinical marketing, commercial excellence, therapy development, or clinical sales.
- Cardiovascular, electrophysiology, interventional cardiology, structural heart, cardiac surgery, critical care, or mechanical circulatory support experience required. Clinical experience in Electrophysiology is highly preferred.
- Proven experience in product launches, KOL engagement, field enablement, market development, and commercial performance management.
- Fluent English required; Cantonese and Mandarin highly advantageous.
Required Skills and Competencies
- Strategic and commercial acumen: Connects market insights, portfolio strategy, customer needs, and business priorities into focused execution.
- Clinical and technical translation: Converts complex clinical information into clear messaging, field tools, and value propositions.
- Execution discipline: Strong project management, prioritisation, follow-through, and delivery in a matrixed environment.
- Stakeholder influence: Aligns internal and external stakeholders without direct authority.
- Communication and analytics: Uses data, storytelling, and clear communication to drive decisions and leadership alignment.
Compliance and Leadership Expectations
The Marketing Lead is expected to demonstrate the Johnson & Johnson Credo and Leadership Imperatives, ensuring all marketing programmes, customer engagements, materials, events, and field activities comply with healthcare compliance, quality, regulatory, privacy, legal, and company policies.
Travel and Working Requirements
Travel within Hong Kong, Macau, the GBA, and selected regional meetings may be required for customer engagement, field visits, congresses, business reviews, training programmes, and launch-related activities.
Required Skills:
Preferred Skills:
Brand Marketing, Brand Positioning Strategy, Business Storytelling, Customer Centricity, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Digital Strategy, Execution Focus, Financial Analysis, Industry Analysis, Operational Excellence, Process Improvements, Product Development Lifecycle, Product Management, Product Portfolio Management, Product Strategies, Stakeholder Management, Strategic Thinking, Technical Credibility