Description
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com.
As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.
Job Function:
MarketingJob Sub Function:
Product ManagementJob Category:
ProfessionalAll Job Posting Locations:
Mexico City, MexicoJob Description:
Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.
We lead where medicine is going and need innovators with an unwavering commitment to results.
Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.
Learn more at https://www.jnj.com/innovative-medicine
Role Purpose
The Launch Manager is responsible for orchestrating end-to-end product launch execution, ensuring alignment across commercial, medical, market access, and supply teams to deliver successful market entry and sustained growth.
Key Responsibilities
1. Launch Strategy & Planning
Lead the cross-functional launch plan, ensuring clarity on objectives, timelines, and milestones
Translate global/ regional strategy into local execution plans aligned with market dynamics
Define success metrics (KPIs) including uptake, access, and availability
2. Cross-Functional Leadership
Coordinate across:
Marketing / Sales / Field Force / Medical Affairs / Market Access / Regulatory / Supply Chain / Finance
Ensure consistent execution and prioritization across teams
3. Market Readiness & Execution
Drive readiness across key dimensions observed in your internal launch framework:
Patient identification and segmentation, treatment pathway clarity, product availability and logistics
Monitor readiness gaps and implement mitigation actions before launch
4. Access & Adoption Acceleration
Partner with market access teams to: Ensure formulary inclusion and reimbursement pathways Support prescribing and access navigation Enable early adoption through targeted accounts and KOL engagement
5. Field Enablement
Ensure sales force readiness: Training (clinical + commercial), messaging consistency, omnichannel materials Support in-clinic adoption and procedural confidence
6. Execution Tracking & Performance Management
Monitor launch KPIs: Demand generation Sell-in / sell-out Inventory health Account activation Provide regular updates to leadership with clear actions
7. Continuous Optimization
Capture insights from: Field feedback, customer interactions, early market performance Adjust strategy to accelerate growth and remove barriers Key Capabilities
Strong project management and execution discipline Cross-functional leadership Deep understanding of: Go-to-market strategies Market access dynamics Supply chain & product availability Data-driven decision-making / critical thinking Stakeholder influence at senior levels
Experience / Background
Education: Bachelor’s degree in Marketing, Business Administration, Health Sciences, Engineering, or a related field
+2 years in: Pharma / MedTech / Healthcare Marketing, Sales, or Market Access
Experience as Project Manager and leading teams.
Experience in pre-launch
Travel availability thought the year
Core Competencies
Cross-functional leadership
Driving growth in complex systems
Strong analytical capability: commercial, financial and clinical evidence
Ability to translate insights into clear, actionable business decisions
Collaborative leadership
Stakeholder management across cross-functional teams (marketing, sales, access, medical, supply)
Data-driven decision-making
Project and priority management with strong execution discipline
Results-oriented with strong problem-solving skills
Languages
Advanced English proficiency (spoken and written)
Required Skills:
Preferred Skills:
Brand Marketing, Brand Positioning Strategy, Collaboration, Communication, Consulting, Customer Centricity, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Execution Focus, Financial Analysis, Presentation Development, Problem Solving, Product Improvements, Product Management, Product Strategies, Strategic Thinking
