Description
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Job Function:
MarketingJob Sub Function:
Product ManagementJob Category:
ProfessionalAll Job Posting Locations:
Mumbai, IndiaJob Description:
Job Description – Product Manager, Hematology
Reporting To: Marketing Lead – Hematology
Role Purpose:
The Product Manager – Hematology will support the execution of strategic priorities across the Hematology portfolio, with accountability for Reimbursed Business strategy execution, brand marketing initiatives, congress and conference management, disease awareness programs, sales force capability building, and portfolio-wide project governance. The role will partner closely with Senior Product Managers and cross-functional stakeholders to ensure execution excellence, deliver impactful customer engagement initiatives, generate actionable business insights, and drive organizational effectiveness across the Hematology franchise.
Key Responsibilities:
1. Reimbursed Business (RB) Strategy & Execution
Support development and execution of Reimbursed Business strategy across the Hematology portfolio.
Work closely with Senior Product Managers, Medical Affairs, Market Access and Sales teams to drive reimbursement-focused initiatives.
Coordinate and track key RB projects and strategic priorities.
Monitor performance of reimbursed accounts and programs and identify opportunities for improvement.
Develop execution frameworks, communication materials and performance reviews supporting RB initiatives.
2. Brand Promotions, Strategic Initiatives & Analytics
Develop promotional and engagement materials in partnership with Medical, Regulatory, Legal and Compliance teams.
Support strategic initiatives across Darzalex and the Bispecifics portfolio.
Drive analytics, performance tracking and insight generation to support business decisions.
Monitor campaign effectiveness and recommend optimization opportunities.
Support planning and execution of key brand campaigns and customer engagement initiatives.
3. Hematology Conferences, Congresses & Customer Activations
Own end-to-end planning and execution of Hematology participation in third-party conferences and scientific meetings.
Lead promotional stalls, booth activities, scientific sessions, digital standees and customer engagement activations.
Manage agencies, vendors and internal stakeholders to ensure seamless execution.
Ensure all activities comply with organizational and industry requirements.
Conduct post-event evaluations and derive actionable insights.
4. Disease Awareness & Partnership Programs
Lead Hematology disease-awareness initiatives across priority tumor areas.
Support development and execution of strategic partnerships with professional societies, institutions and ecosystem stakeholders.
Drive omnichannel awareness and stakeholder engagement programs.
Monitor and evaluate campaign impact against defined KPIs.
5. Sales Force Training & Capability Building
Drive planning and execution of training programs across the Hematology portfolio.
Support development of product training, campaign briefings, launch readiness and competitive preparedness modules.
Build capabilities that enhance scientific knowledge and customer engagement effectiveness.
Monitor training outcomes and address capability gaps through targeted interventions.
6. Portfolio Governance & Strategic Project Management
Lead cross-functional strategic projects across the Hematology portfolio.
Serve as a central coordination point between Marketing, Medical Affairs, Sales, Market Access, Finance, Regulatory and external partners.
Drive governance processes, milestone tracking and action planning.
Maintain dashboards and trackers for leadership reviews and business updates.
Identify risks, bottlenecks and interdependencies and proactively drive solutions.
Support annual business planning, strategic reviews and launch readiness initiatives.
Preferred Qualifications:
MBA from a reputed institute with specialization in Marketing.
3–6 years of pharmaceutical marketing experience; Hematology or any other therapy experience is preferred.
Strong analytical, project management and stakeholder management skills.
Experience in congress management, promotional material development and field engagement initiatives.
Excellent communication and presentation skills.
Key Competencies:
Strategic Thinking
Business Acumen
Execution Excellence
Project Management
Stakeholder Management
Cross-functional Collaboration
Marketing Analytics
Brand Management
Congress & Event Management
Training & Capability Building
Learning Agility.
Ideal Candidate Profile:
A high-potential marketer with strong execution discipline, analytical rigor and the ability to manage multiple strategic initiatives simultaneously. The individual should be comfortable working across brands, collaborating with senior stakeholders, driving field execution and taking ownership of high-visibility projects that shape the growth trajectory of the Hematology franchise.
Key Performance Indicators (KPIs):
Reimbursed Business (20%)
Execution of annual RB initiatives: ≥95% completed on time
Monthly RB reporting: 100% on-time delivery
Strategic project milestone adherence: ≥90%
Stakeholder satisfaction: >4.2/5
Action-item closure within timelines: ≥90%
Brand Promotions & Analytics (20%)
Promotional material delivery: ≥95% on time
MLR approval efficiency: ≥90% approved within first/second review cycle
Strategic initiative execution: ≥90% versus annual plan
Analytics and business reviews: 100% on time
Congresses & External Engagements (20%)
100% execution of approved congresses
Budget adherence within ±5%
Vendor deliverables ≥95% on time
Post-event report within 10 working days
Stakeholder satisfaction >4.2/5
Disease Awareness & Partnerships (15%)
≥90% campaign plan execution
≥90% partnership milestones achieved
100% deployment of approved campaigns
Campaign review within 30 days
2,000–5,000 annual HCP engagement reach
Training & Capability Building (15%)
100% planned trainings delivered
≥95% completion rates
Average assessment score ≥85%
≥95% launch readiness certification
Field feedback >4.0/5
Portfolio Governance (10%)
≥90% strategic projects completed on time
100% governance reviews completed
100% leadership dashboards delivered on schedule
100% risk mitigation plans for critical projects.
Year 1 Success Metrics:
Execute 95%+ of annual Hematology marketing initiatives within agreed timelines and budget.
Deliver 100% of approved national congresses and conference activations.
Deliver 10–15 training interventions with 95%+ completion rates.
Maintain stakeholder satisfaction scores above 4.2/5.
Establish governance dashboards covering 100% of strategic Hematology initiatives.
Required Skills:
Preferred Skills:
Analytical Reasoning, Brand Marketing, Brand Positioning Strategy, Business Behavior, Communication, Consulting, Customer Centricity, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Data Reporting, Data Savvy, Execution Focus, Financial Analysis, Innovation, Presentation Development, Product Management, Product Strategies