Description
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Job Function:
MarketingJob Sub Function:
Product ManagementJob Category:
People LeaderAll Job Posting Locations:
São Paulo, BrazilJob Description:
Advanced Energy Platform Marketing Manager | Brazil
Position: Advanced Energy Platform Marketing Manager — Surgery Brazil
Reports to: Marketing Senior Manager, Advanced Surgical Instruments - Surgery Brazil
Position Mission
- Own the marketing strategy and execution for the Advanced Energy platform in Brazil — covering the ultrasonic and advanced bipolar portfolio — with full accountability for demand creation, procedure penetration and mix performance.
- Translate the clinical and economic evidence base of the Advanced Energy portfolio into commercial arguments that reduce discount dependency, accelerate adoption in priority procedures and support value-based pricing in the Brazilian private market.
- Build the marketing foundation for the long-term positioning of Advanced Energy within the robotic surgery ecosystem, ahead of future platform integration in Brazil.
Key Responsibilities
- Develop and execute the Advanced Energy marketing plan for Brazil, with clear procedure-level and account-level growth plays aligned to the BU turnaround priorities.
- Build and continuously strengthen the value argumentation framework for the platform: clinical differentiation (operative safety, thermal spread, vessel sealing performance), economic rationale (OR time reduction, length of stay, transfusion avoidance) and standardization case for hospital networks.
- Design conversion campaigns targeting priority procedures in minimally invasive surgery — including colorectal, bariatric, gynecology, thoracic and hepatobiliary — with clear account-level activation logic.
- Develop competitive response tools for field and clinical teams: positioning vs key competitors across ultrasonic and advanced bipolar categories, objection handling scripts and technical differentiation guides.
- Lead engagement strategy with key opinion leaders and surgical societies relevant to Advanced Energy adoption — including congress presence, proctoring programs and evidence dissemination initiatives.
- Support the development of health economics arguments tailored to the Brazilian private payer and hospital procurement environment — translating clinical evidence into financial language that resonates with CMDO and procurement.
- Coordinate with the Training & Commercial Education team to ensure field competence on value argumentation — not just product features.
- Interface with Global Advanced Energy Marketing: contribute Brazilian market intelligence, procedure trends and competitive dynamics to global forums; adapt global materials for local relevance with speed.
- Monitor product registration status and ANVISA pipeline for new Advanced Energy devices, coordinating with Regulatory Affairs on launch readiness and commercial ramp planning.
Mandatory Qualifications
- Minimum 5 years in marketing in MedTech or Pharma (or other healthy care-related industries) , with at least 2 years in a platform or product marketing role with direct P&L contribution accountability.
- Demonstrated ability to build value-based commercial arguments from clinical evidence — translating published data into field-ready tools, not just slide decks.
- Experience working across commercial, clinical and regulatory interfaces within a BU or matrix structure.
- Intermediate to advanced English — required for interaction with Global Advanced Energy Marketing and access to international clinical content.
Differentiating Qualifications
- Direct experience with the Advanced Energy category: ultrasonic devices, advanced bipolar, vessel sealing or electrosurgical platforms in a commercial or clinical marketing role would be extremally preferred.
- Knowledge of minimally invasive surgical procedures and the clinical environment in which energy devices are used — direct OR or clinical support experience is a strong asset.
- Background in clinical support or surgical education (scrub tech, OR nurse, biomedical) combined with marketing experience — enables credibility in the clinical selling environment.
- Experience building health economics or budget impact arguments for hospital procurement or payer audiences in the Brazilian market.
- Familiarity with robotic surgery ecosystem dynamics.
- Knowledge of the ANVISA registration process for Class III medical devices and its strategic implications for launch sequencing.
Behavioral Profile
- Platform owner mindset: treats Advanced Energy as a business within the business — owns the full commercial logic, not just the campaign calendar.
- Clinically credible and commercially sharp: earns trust in the OR and in the boardroom, using the same underlying evidence for both audiences.
- Field-connected: regularly in accounts with the commercial and clinical team — understands competitive reality, not just competitive positioning documents.
- Intellectually rigorous: works only with validated clinical and economic data; does not inflate claims or rely on testimonials as a substitute for evidence.
- Execution-focused: builds tools the field actually uses, not assets that live on SharePoint. Measures impact by commercial outcome, not output volume.
Required Skills:
MarketingPreferred Skills:
Brand Marketing, Brand Positioning Strategy, Business Storytelling, Customer Centricity, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Developing Others, Digital Strategy, Execution Focus, Financial Analysis, Inclusive Leadership, Industry Analysis, Leadership, Product Development Lifecycle, Product Management, Product Portfolio Management, Product Strategies, Resource Allocation, Stakeholder Management, Strategic Thinking