Senior Director, Digital and Social

Key Responsibilities

• Digital & social strategy and roadmap: Define and evolve the IM CPA digital and social strategy and multi-year roadmap aligned to enterprise narrative, reputation priorities, and business objectives; translate strategy into annual plans, channel charters, playbooks, and success measures.

• Governance, risk, and compliance: Own the digital/social governance model, including policies, guardrails, and risk controls for a regulated environment; ensure adherence to platform terms, advertising rules, record retention, accessibility standards, and privacy/security requirements.

• MLR/Legal/Privacy workflow leadership: Establish and optimize compliant workflows with Legal, Regulatory, Medical/Clinical, Privacy, and Security (e.g., review pathways, documentation standards, escalation protocols) to enable timely publishing while managing risk.

• Channel and platform operations: Lead global social channel operations (publishing cadence, community management, moderation, critical issue, and after-hours coverage) and lead all aspects of operational readiness for priority owned digital experiences (content governance, release coordination, and quality standards) in partnership with IT and platform teams.

• Product ownership and experience management: Drive understanding of audience needs through internal/external research; translate insights into clear requirements and prioritized backlogs for digital capabilities that improve the end-to-end user experience across key touchpoints for HCPs, patients, employees, investors, and other partners.

• Content and editorial enablement: Partner with content studio/editorial teams and executive communications to deliver social-first storytelling and digital-native content (including thought leadership, employer brand, and enterprise campaigns), optimizing creative formats and distribution based on insights.

• Listening, insights, and measurement: Lead social listening and performance analytics to identify reputation risks, emerging issues, audience needs, and cultural moments; define KPI frameworks and dashboards, translating data into actionable recommendations and executive-ready reporting.

• Paid social, vendors, and partner management: Lead all aspects of paid social governance (targeting, brand safety, creative testing, measurement) and manage platform and vendor relationships (publishing tools, social listening, community management, research, design/development) including scope, SLAs, budget stewardship, and performance.

• Team leadership and capability building: Lead and develop a high-performing team; provide training, templates, and consultation to regional and functional partners to strengthen standards and accelerate consistent execution globally.

• AI optimization guidance and governance: Lead IM sector guidance and governance for AI optimization (e.g., AI search optimization/AIO and generative engine optimization/GEO), in alignment with Enterprise standards and in partnership with key partners (e.g., Legal, Regulatory, Medical/Clinical, Privacy, Security, IT, and Brand/Content teams); define guardrails, playbooks, training, and measurement approaches to enable consistent, responsible adoption across regions and functions.

Qualifications

• Bachelor’s degree required (Communications, Marketing, Journalism, Public Relations, or related field).

• 12+ years of progressive experience in digital communications, social media strategy, and/or digital product/experience leadership in a large, complex organization.

• 5+ years of people leadership experience, with demonstrated ability to build and develop teams across strategy, operations, creative, and analytics.

• Demonstrated experience operating in a regulated and/or reputation-sensitive environment, with proven ability to partner effectively with Legal/Regulatory/Medical/Privacy teams and implement compliant workflows.

• Deep expertise across major social platforms (e.g., LinkedIn, Instagram, TikTok, YouTube, X) and strong understanding of governance, brand safety, accessibility, and community management guidelines.

• Experience defining critical metrics, building measurement frameworks, and translating data into strategic recommendations for senior leaders.

• Strong understanding of UX protocols; ability to balance business, technical, and user needs and guide cross-functional teams toward effective solutions.

Preferred Qualifications

• Experience in pharmaceuticals, healthcare, or similarly regulated industries.

• Experience leading enterprise social and/or digital governance programs, including policy development, training, channel onboarding, and audit/monitoring processes.

• Hands-on experience with social publishing, listening, and analytics platforms (e.g., Sprinklr, Khoros, Hootsuite, Brandwatch) and dashboarding/BI tools.

• Experience partnering with executive communications teams to build leader visibility and thought leadership across digital and social channels.

• Experience with Agile/Lean ways of working and working in close partnership with technology teams to deliver iterative improvements.

Other: Up to 20% travel and based in New Brunswick, NJ.

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, external applicants please contact us via https://www.jnj.com/contact-us/careers and internal employees contact AskGS to be directed to your accommodation resource.