Description
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com.
As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.
Job Function:
MarketingJob Sub Function:
Product ManagementJob Category:
Business Enablement/SupportAll Job Posting Locations:
Mexico City, MexicoJob Description:
Johnson & Johnson announced plans to separate our Orthopaedics business to establish a standalone orthopaedics company, operating as DePuy Synthes. The process of the planned separation is anticipated to be completed within 18 to 24 months, subject to legal requirements, including consultation with works councils and other employee representative bodies, as may be required, regulatory approvals and other customary conditions and approvals. Should you accept this position, it is anticipated that, following conclusion of the transaction, you would be an employee of DePuy Synthes and your employment would be governed by DePuy Synthes employment processes, programs, policies, and benefit plans. In that case, details of any planned changes would be provided to you by DePuy Synthes at an appropriate time and subject to any necessary consultation processes.
DePuy Synthes is recruiting for a(n) Marketing Specialist, located in Mexico.
Johnson & Johnson announced plans to separate our Orthopedics business to establish a standalone orthopedics company, operating as DePuy Synthes. The process of the planned separation is anticipated to be completed within 18 to 24 months, subject to legal requirements, including consultation with works councils and other employee representative bodies, as may be required, regulatory approvals and other customary conditions and approvals. Should you accept this position, it is anticipated that, following conclusion of the transaction, you would be an employee of DePuy Synthes and your employment would be governed by DePuy Synthes employment processes, programs, policies, and benefit plans. In that case, details of any planned changes would be provided to you by DePuy Synthes at an appropriate time and subject to any necessary consultation processes.
Job Overview
The Marketing Specialist is responsible for developing and leading the execution of the Business Platforms and associated specialties’ marketing plans at a cluster level, in alignment with the Regional BU strategy. Responsible for achieving Sales and GP targets, as well as for managing Marketing budgets for the BU(s). Partners with Commercial teams to provide required direction and support and to ensure the commercial execution that leads to achievement of business goals.
Key Responsibilities
• Leads execution the local Marketing Plan for the BU(s) in alignment with the Regional strategy and guidelines. (includes: product launches, segmentation, pricing, target-customer definition, promotional and educational activities, marketing materials and samples, Sales Force training needs, etc.)
• Portfolio Management: support the development of the adequate market approach for the BU portfolio. New Product Introduction, lifecycle management, portfolio optimization, segmentation and positioning.
• Lead Pricing & Segmentation strategies as well as price lists for all responsible products in the BU portfolio.
• Actively participates in key Business Processes and initiatives: Business Planning, Strategic Planning, Forecasting, special projects.
• Builds strong partnership with the Commercial organization in order to gather customer insights, translate needs into commercial solutions, drive and support sales execution.
• Performs regular Business Analytics and monitoring: Sales performance and trending, profitability (GP), investments, resource allocation, to ensure business effectiveness and profitability.
• Develops Market Analytics and Market Research: Defines market size and potential, explores competitive dynamics, general market trends (e.g. procedure and product adoption, regulatory and reimbursement changes, etc.), gathers insights and VOC.
• Builds strong relationships with Key Customers, KOLs and Scientific, identifies and supports the development of residents and future KOL´s.
• Meets with key physician practices and hospital marketing and administrative personnel to present marketing programs and procedure expansion solutions;
• Partners with Regulatory Affairs to define priorities and follow-up/support local product registration in order to ensure business continuity and new product introduction in a timely manner and in alignment with the BU strategy.
• Partners with Training and Medical Affairs to define/plan Training and Medical Education strategies and activities. Supports execution as required.
• Creates and adapts Marketing Materials to support promotional and educational activities. Responsible for Marketing communications (internal and external)
• Handles complex customer product questions and objections consistent with sales training methodology. Mentors less experienced specialists;
• Cooperation with distributors including educational programs and product trainings for distributors sales force.
Qualifications
Education:
• Higher degree and at least 1-3 years of experience in sales or marketing / experience in Medical Devices as an advantage (or is preferable)
Experience and Skills:
Required:
• Ability to build and maintain excellent relationships with clients and internal stakeholders
• Ability to work across geographical and cultural borders, exerting leadership by influence
• Excellent communication and presentation skills
• Ability to work in hard pressure environment
• Good working Spanish and English language (both verbal and written);
• Willingness to travel
• Strategic thinking, analytical skills, result-oriented, energetic, driven; team-player
• Proficiency in MS Office
Other:
• Language requirements: Spanish required; English proficiency preferred.
• Travel: Up to 10% domestic travel.
For more information on how we support the whole health of our employees throughout their wellness, career and life journey, please visit www.careers.jnj.com.
Required Skills:
Preferred Skills:
Administrative Support, Brand Marketing, Brand Positioning Strategy, Communication, Consulting, Cross-Functional Collaboration, Customer Centricity, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Data Savvy, Execution Focus, Financial Analysis, Innovation, Problem Solving, Process Oriented, Product Management, Product Strategies