Description
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Job Function:
MarketingJob Sub Function:
Product ManagementJob Category:
ProfessionalAll Job Posting Locations:
Ljubljana, SloveniaJob Description:
Brand Manager Immunology
Location: Ljubljana
full-time
The Field Based Brand Manager Immunology (50/50 sales/marketing) will be part of the Immunology team and will take the lead in the development and execution of the brand management strategy on short and long term and provide advanced insights into market performance and product trends. Accountable for the rollout and execution of marketing strategy, as well as some non-brand-specific initiatives across the portfolio.
In this position, the Field Based Brand Manager will report to the Commercial Lead Slovenia and will work closely with the Immunology commercial field team, as well as medical, market access, CE&B BVT and other cross-functional partners. The person will act as a trusted partner to the field team, helping to guide focus, advise on priorities, and translate insights into actions that create stronger impact.
Field Based Brand manager will allocate their time 50/50 between field and marketing. Responsibilities may evolve over time depending on portfolio needs.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Local Brand management
Supports development of commercial strategy, tactics and messages plans to ensure achievement of performance targets, including net sales and market share for allocated products. Ensures best brand positioning at local level, aligned with the CE&B brand strategy and approved product indications.
Owns and executes the rollout of marketing campaigns and other initiatives aligned with TA priorities.
Translates market insights, customer needs, field feedback, and competitive dynamics into practical actions that strengthen access and competitiveness.
Identifies opportunities and risks by monitoring market trends, performance indicators, and customer dynamics.
Informs business planning (IBP, BP and LRFP including risk & opportunity profile), accurate forecasting and effective management of resources (OOP, FTEs) in TA in collaboration with Commercial Lead and other functions (HEMAR, GA&PA and MAF)
Responsible for Therapy Area OOP management throughout the year.
Responsible for full compliance of all projects and activities with laws and J&J regulations.
Customer Focus
Identify, develop and manage external relationships with key stakeholders and target customers (gastroenterologists and/or dermatologists) based on the patient journey.
Drive sales and business results in the designated account territory; analyze territory/account sales data and customer insights to develop and drive account plans in close collaboration with the CVT and in alignment with country and CE&B business strategy and brand plan.
Plan sales activities in line with segmentation and targeting criteria using available sales data and CRM, e.g. iConnect, to allow for greatest possible sales impact.
Documents potential opportunities and issues and communicates to appropriate parties.
Field team support and business projects
Acts as a trusted partner to the commercial field team, helping to direct focus, advise on priorities, and identifying where the team can create the greatest impact.
Develops practical tools, materials, and processes that help the field team engage customers effectively.
Leads the planning and execution of events, meetings, and customer engagement activities that reinforce Immunology priorities.
Business Acumen & Strategic Mindset
Analyses existing market data (Market research, IQVIA, NTS, Wholesaler data, etc.), identifies trends and opportunities and provides insights to the upper management.
Cooperates with the CE&B BVT in need of local market research when necessary. Collects, analyses other secondary data from market research patient flow, guidelines, etc.
Continuously tracks the market insights.
JOB REQUIREMENTS
Education: University/Bachelor’s degree or equivalent, preferably in a medical or life sciences discipline or business.
Experienced in business (sales & marketing) management (min. 2-4 years)
Location and mobility: 50% office based, 50% travels/external facing
Able to manage complex, multi-layered projects while challenging “status quo”
Excellent communication skills (oral, business writing, presenting and listening)
Native local speaker and fluent English knowledge of both spoken and written
High level of ethical standards in business
Professional experience from pharmaceutical business environment
Strong customer and patient focus
Curious, innovative and comfortable adapting to changing priorities
Required Skills:
Preferred Skills:
Brand Marketing, Brand Positioning Strategy, Collaboration, Communication, Consulting, Customer Centricity, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Execution Focus, Financial Analysis, Presentation Development, Problem Solving, Product Improvements, Product Management, Product Strategies, Strategic ThinkingThe anticipated base pay range for this position is:
€55,000.00 - €88,895.00Benefits:
In addition to base pay, we offer the following benefits*: an annual bonus with set target (% of pay) depending on pay grade / location, where the actual amount is based on the employees’ and companies’ performance of the previous calendar year, or sales commissions. Moreover, we offer vacation days, parental leave for a minimum of 12 weeks, bereavement leave, caregiver leave, volunteer leave, well-being reimbursement, programs for financial, physical and mental health. We also offer service anniversary and recognition awards, and subject to the terms of their respective plans, employees - and in some location’s eligible dependents - can participate in several insurance plans. For more information, visit Employee benefits | Supporting well-being & career growth | Johnson & Johnson Careers.
*This is for informative purposes only. Amounts and actual benefits may vary by location and are subject to change.
