Product Director, Access Marketing, Caplyta

• Job title Product Director, Access Marketing, Caplyta
• Function Marketing
• Sub function Channel & Partner Marketing
• Category Senior Manager, Channel & Partner Marketing (P8)
• Location Titusville / United States of America
• Date posted Apr 29 2026
• Requisition number R-072234
• Work pattern Hybrid Work

This job posting is anticipated to close on May 06 2026. We may however extend this time period, in which case the posting will remain available on www.careers.jnj.com to accept additional applications.

Description

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

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Johnson & Johnson Innovative Medicine is recruiting for a Product Director, Access Marketing, Caplyta based in Titusville, NJ.

About Innovative Medicine

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow. Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way. Learn more at https://www.jnj.com/innovative-medicine.

About Neuroscience

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Our Neuroscience team tackles the world’s toughest brain health challenges including multiple sclerosis, Alzheimer’s disease, Parkinson’s disease, myasthenia gravis, epilepsy, major depressive disorder, bipolar disorder, schizophrenia, and autism. This patient-focused team helps address some of the most complex diseases of our time. Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way. Learn more at https://www.jnj.com/innovative-medicine

About the Role

The Product Director of CAPLYTA Access Marketing is accountable for the development and execution of payer and access marketing strategies, including supporting key wins and innovative pull-through of managed care formulary status. The candidate will develop marketing strategies, direct marketing activities, design & gain approval of promotional materials, and plan & execute promotional programs to support interactions with providers and population health decision makers. The goal being to establish, sustain and optimize our access positions.

Key Responsibilities

• The individual in this position will have responsibility for shaping the Caplyta market access approach to key customers and accounts and removing market access barriers for patients.

• Develop local level payer and access marketing strategies that shape perceptions and beliefs in the market.

• Partner with internal stakeholders to train various customer facing teams on the development and strategy behind key assets.

• Directly support customer-facing roles through by acting as a liaison between brand marketing and field execution of market access pull-through

• Build strong alliances with all marketing colleagues and cross-functional partners such as Sales, Brand Teams, Strategic Customer Group, Sales Learning & Development, Professional Education, Legal, Regulatory, Commercial Excellence, Agencies, and other key business partners.

• Drive market access pull-through for Caplyta across Commercial, Medicare and Medicaid channels within a defined geography.

• Analyze access and reimbursement data to monitor progress and develop plans to improve effectiveness/efficiency.

• The role will require close collaboration with partners in Customer-facing roles including Field leadership, and cross-franchise marketing to develop plans and tactics for the Caplyta business.

• The individual will also partner with market research to establish key insights for brand and market.

• This is not an exhaustive, comprehensive listing of job functions and the candidate may perform other duties as assigned.

Qualifications

• BA/BS required; MBA preferred.

• A minimum of 5 years of business, marketing and/or market access/payer/institutional experience in pharma/biopharma industry is required of which a minimum of 5 years of demonstrated U.S market access marketing with proven performance is required.

• Neuroscience experience preferred.

• Candidate must have a demonstrated record of business results, a sense of urgency and big picture orientation with attention to detail.

• Strong cross-functional teamwork, collaboration, proactivity, and communication skills required. Ability to influence large/diverse teams without direct authority is required.

• Must be innovative, proactive, and strong analytically with excellent overall business sense.

• Must be capable of handling and prioritizing multiple priorities.

• Must demonstrate excellent leadership skills with the ability to work effectively in a cross-functional and unstructured environment.

• Demonstrated ability to think strategically.

• Advanced communication and presentation skills required.

This role is based in Titusville NJ and requires up to 25% travel.

The role reports into the Group Director of Market Access -Franchise Strategy and Key Accounts for Caplyta.

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

Johnson and Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, please email the Employee Health Support Center (ra-employeehealthsup@its.jnj.com) or contact AskGS to be directed to your accommodation resource.

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