OTTAVA Brand Director

• Job title OTTAVA Brand Director
• Function Marketing
• Sub function Strategic Marketing
• Category Director, Strategic Marketing (P9)
• Location Cincinnati / Santa Clara / United States of America
• Date posted May 21 2026
• Requisition number R-077048
• Work pattern Fully Onsite

This job posting is anticipated to close on May 31 2026. We may however extend this time period, in which case the posting will remain available on www.careers.jnj.com to accept additional applications.

Description

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We are searching for the best talent to join our team as the OTTAVA Brand Strategy Director. This position can sit out of the Cincinnati, OH or Santa Clara, CA office locations.

The OTTAVA Brand Strategy Director is a senior leader responsible for shaping and executing OTTAVA’s brand strategy. This person is responsible for building and managing the OTTAVA expression, visual and verbal guidelines, and how those translate to every touchpoint within the customer experience. This role translates OTTAVA’s brand strategy, positioning, and messaging into high‑impact campaigns that show up consistently and credibly across the customer journey.

Reporting into the global brand marketing organization, this role serves as the day‑to‑day brand activation and integration lead for OTTAVA—owning campaign frameworks, messaging activation, content operations, brand library and guidelines, and cross‑functional alignment. The Director will work closely with Product Marketing, Communications, Digital, Events, Content Operations, Global Strategic Marketing, and regional teams to ensure OTTAVA shows up as one connected, coherent brand across markets and moments.

This is a highly collaborative role that requires strong operational leadership, comfort managing complexity, and the ability to balance creative ambition with executional discipline.

Responsibilities:

• Brand activation & integration lead across all experience touchpoints - digital, social, content, and experiential

• Brand strategy & positioning - OTTAVA in category, brand platform, value prop, visual expression (collaborate with GSM on product positioning)

• Build & manage brand expression and guidelines (architecture, naming, etc)

• OTTAVA social strategy

• Balance high‑impact hero storytelling with efficient, scalable content production.

• Content operations and enablement (formats, production needs, scalable design solutions)

• Build high performing agency roster in collaboration with digital and creative lead

• Execute and deliver on marketing and communication asset needs and manage brand library

• Manage & lead brand campaigns, media, and collaboration with commercial on activation – partner on performance optimization with digital and creative lead

• High collaboration, coordination and leadership across internal and external teams required

• Lead day-to-day activities and management of external agency partners ensuring strong partnership and delivery on brand and experience mandatories

• Support Global Strategic Marketing and Regional Marketing teams in creation and execution of market enablement initiatives.

• Responsible to stay abreast of the latest market trends and research results and incorporation of key takeaways into messaging and communication initiatives

• Lead connection to Surgery, MedTech, Enterprise

Required Skills & Qualifications

• Bachelor degree required

• 10+ years of experience in brand marketing, integrated marketing, or commercial marketing leadership roles.

• Proven experience leading integrated brand campaigns across digital, social, content, and experiential channels and brand management.

• Strong understanding of messaging, positioning, and brand expression across complex ecosystems.

• Demonstrated ability to work effectively in matrixed, global organizations.

• Experience managing agencies and external partners across creative, digital, and experiential work.

• Strong operational mentality with the ability to balance strategy, creativity, and execution.

• Executive presence with strong communication and stakeholder‑management skills.

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, external applicants please contact us via https://www.jnj.com/contact-us/careers and internal employees contact AskGS to be directed to your accommodation resource.

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