Customer Data Platform Lead

The Senior Manager, Global Customer Data Platform Lead will own the strategy, design, and operational rollout of a Customer Data Platform (CDP) capability for DePuy Synthes, leveraging Sitecore AI CDP as the core technology. Reporting to the Director, Global Digital Experience Platform, this role will drive capture, unification, activation, and governance of customer and digital touchpoint data across the global Digital Experience Platform (DXP) to deliver measurable business outcomes. The Global Customer Data Platform Lead will architect identity resolution and profile management approaches, lead integrations with SFDC (CRM), SFMC (Marketing Automation), 3rd Party SaaS, and SAP (ERP), and partner with analytics, privacy, and commercial stakeholders to enable real-time personalization, audience activation, and reliable measurement.

This is a strategic, hands-on, build-and-scale role focused on standing up an enterprise-grade CDP that powers personalization, orchestration, and analytics across markets and business units.

Key Responsibilities

Data Strategy & CDP Roadmap

• Define the CDP vision, roadmap, and prioritized use cases aligned to commercial and digital objectives.

• Establish canonical data models, event taxonomy, identity graphs, and profile schemas required for personalization and measurement.

• Prioritize CDP features (real-time ingest, streaming, batch processing, identity stitching, audience management, consent-aware activations) based on business impact and compliance.

Data Capture, Integration & Pipelines

• Design robust data capture from Sitecore AI DXP, web/mobile events, product catalogs, clinical interactions, and other touchpoints.

• Lead integrations with SFDC, SFMC, SAP, analytics platforms, DAM, consent management, and enterprise data lakes.

• Implement reliable ETL/ELT, streaming pipelines, APIs, and reconciliation patterns to meet latency SLAs and ensure data integrity.

Identity Resolution & Profile Management

• Develop deterministic and probabilistic identity resolution strategies to create unified customer profiles while honoring consent and data residency.

• Define merge/suppression logic, enrichment processes, and profile lifecycle management.

Audience Management & Activation

• Build audience definitions and activation paths for on-site personalization, SFMC campaigns, CRM actions, and downstream systems.

• Ensure audience syncs are timely, auditable, and privacy aware.

Governance, Privacy & Data Quality

• Partner with Data Governance, Privacy, Legal, and Regulatory teams to embed consent, retention, residency, and suppression rules into CDP processes.

• Define access controls, audit trails, data lineage, and monitoring for data quality and compliance.

Measurement, Experimentation & ROI

• Work with Analytics and Commercial teams to measure engagement, conversion, and downstream impact of CDP-driven activations.

• Enable experimentation frameworks and dashboards that leverage profile and event data for optimization and attribution.

Operationalization & Enablement

• Produce runbooks, onboarding guides, and self-service tooling for marketers, CRM owners, and platform teams.

• Define SLAs, monitoring, incident response, and data quality controls for CDP operations.

Vendor & Partner Management

• Manage Sitecore CDP relationships and third-party integration partners; define scopes, SLAs, and success metrics.

• Evaluate complementary technologies (streaming, identity resolution, orchestration) as required.

Team Leadership & Cross-Functional Collaboration

• Lead or coordinate cross-functional teams (data engineers, analytics, platform engineers, product owners, vendor teams) to deliver CDP capabilities.

• Evangelize CDP value and best practices across marketing, digital, and commercial stakeholders to drive adoption.

Strategic Impact

This role will directly contribute to:

• Creating a single, consent-aware source of truth for customer and digital behavior to enable personalized experiences and improved commercial outcomes

• Reducing time-to-activation for audiences and campaigns with standardized CDP processes

• Ensuring auditable, compliant use of customer data across marketing and product channels

• Improving measurement, attribution, and ROI for digital initiatives

• Reducing data fragmentation and duplicate efforts across regions by centralizing profile and event management

Key Stakeholders

Internal

• Global Digital Experience Platform Lead

• Global Web Experience Lead

• Global Digital Experience Content Leads

• CRM & Commercial Operations (SFDC)

• Marketing Automation (SFMC) & Channel Owners (DPS Community)

• Data Governance, Analytics & Engineering

• IT Infrastructure & Security

• Regulatory, Legal & Privacy

• Business Unit Marketing Teams

• Regional & OUS Marketing Teams

External

• Sitecore CDP partners and system integrators

• Data integration and streaming vendors

• Analytics and measurement partners

• Agency and technology integrators

Scope of Influence

• Owns design, delivery, and operation of the global CDP capability and its integrations to SFDC, SFMC, SAP, and analytics platforms.

• Directs vendor/partner workstreams and influences platform, data, and marketing roadmaps across the organization.

• Acts as the subject-matter expert and escalation point for CDP use cases, data quality, privacy, and activation issues.

• May manage direct reports and/or matrixed project teams (engineers, analysts, vendor consultants).

Experience & Qualifications

Required

• Bachelor’s degree.

• 8+ years of experience in data, CDP, marketing technology, or digital analytics roles, with 3–5+ years leading CDP or customer data initiatives.

• Hands-on experience implementing or operating a CDP (Sitecore CDP experience strongly preferred).

• Demonstrated integrations experience with SFDC, SFMC, SAP, and enterprise analytics via APIs, ETL, and streaming technologies.

• Strong knowledge of identity resolution, profile stitching, segmentation, audience activation, and real-time event processing.

• Working knowledge of data engineering concepts, SQL, JSON/event schemas, and modern data pipelines.

• Experience in regulated industries (MedTech, pharma, healthcare) with practical knowledge of privacy, consent, and regulatory constraints.

• Excellent stakeholder management, communication, and cross-functional leadership skills.

Preferred

• Master’s degree or advanced certification in Data Science, Information Systems, Marketing Technology, or related field.

• Certification or demonstrable experience with Sitecore AI CDP and broader Sitecore ecosystem.

• Experience with cloud platforms (Azure preferred), streaming platforms (Kafka, Azure Event Hubs), and orchestration tools.

• Familiarity with identity resolution vendors, tag management, and data onboarding strategies.

• Background in orthopaedics, medical devices, or healthcare digital platforms.

• Experience supporting enterprise carve-outs, separations, or large-scale technology transformations.

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

Johnson and Johnson is committed to providing an interview process that is inclusive of our applicants' needs. If you are an individual with a disability and would like to request an accommodation, please email the Employee Health Support Center or contact AskGS to be directed to your accommodation resource.