Description
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com.
As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.
Job Function:
MarketingJob Sub Function:
Product ManagementJob Category:
People LeaderAll Job Posting Locations:
Shanghai, ChinaJob Description:
Role Summary
This role drives successful, sustainable marketing strategy and programs for Neurovascular products with a view to gain significant share in the core market. In this respect, it is a critical and visible role.
Key Responsibilities：
- . The main strategic imperative is based on creating a differentiated value offer through enabling our customers to improve their performance.
- . Partners with sales team to execute the area marketing plan.
- . Understand customer pain points, concerns and requirements and positions of our brands in right place.
- . Understand competitor offerings, their strengths and weaknesses, and develop counter-positioning strategies to win against competition and acquire new customer accounts
- . Drive development and engagement of Advocates, reference sites, proof points and testimonials
- . Proactively engage internal colleagues and external partners as well as customers with hands-on approach
- . Help sales teams to speed up and win new placement deals through conducting educational activities and other promotional initiatives that drive customer engagement according to the marketing plan
- . Help to ensure sales & marketing capability in the organization via providing trainings on products as well as sales & marketing
- . Help provide guidance and support for instrument evaluations, tender documentation preparation, development of proof sources etc.
- . Facilitate communication from global and areas, ensuring local sales teams are aware and familiar with the latest information
- . Understands voice of customers and communicates local market needs back to the organization
Requirements:
- Bachelor’s degree required; advanced degree (MBA or equivalent) preferred.
- Fluency in English
- Significant experience in Medical Device or MedTech marketing/product management, preferably in Neurovascular or related therapeutic areas.
- Strong strategic thinking, stakeholder management, and execution capabilities.
- Demonstrated alignment with J&J Credo values and leadership expectations.
Required Skills:
Preferred Skills:
Brand Marketing, Brand Positioning Strategy, Business Alignment, Customer Centricity, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Developing Others, Execution Focus, Financial Analysis, Inclusive Leadership, Leadership, Market Expansion, Product Development Lifecycle, Product Management, Product Portfolio Management, Product Strategies, Risk Assessments, Stakeholder Management, Strategic Thinking, Team Management