Senior Manager, International Digital Experience

The Senior Manager, International Digital Experience will coordinate and enable the Outside‑of‑U.S. (OUS) digital experience across owned platforms in partnership with Global Digital Experience and International/local market teams. Reporting to the Senior Director, Global Digital Experience, this role serves as the single point of contact for International Marketing and local markets on all things Digital Experience — consolidating market needs, legal/compliance requirements, and channel readiness into a prioritized, achievable OUS backlog managed through Global DX owners.

Near term, this role will coordinate the December launch of OUS MVP sites with a fast‑follow readiness for product and education content post MVP. The focus is on orchestrating inputs, aligning stakeholders, clarifying requirements, sequencing work, and ensuring readiness across web, marketing automation, learning enablement (LMS), FSO content delivery, expanding across channels as capacity allows. Channel execution and standards remain owned by the central Global DX teams. This role also manages a small contractor pod to support content population and localization tasks as needed.

Key Responsibilities

Point of Contact (POC) & Stakeholder Coordination

• Serve as the primary POC for International Marketing and local market teams for the Digital Experience across owned channels (.com, LMS, FSO digital content delivery, marketing automation, eCatalog, & community), coordinating delivery through Global DX channel owners.

• Run regular OUS touchpoints (forums, office hours) to gather needs, clarify requirements, align on timelines, and communicate decisions and standards.

• Facilitate cross‑functional alignment with Global Digital Experience Content Leads, Content Ops & Production, the DXP Product Group, and Regulatory/Legal/Privacy.

• Participate in regional events, where appropriate, to establish and maintain close relationships with regional leaders and help educate and inform participants on the global digital experience strategy.

OUS Demand Intake, Backlog & Release (Coordination)

• Establish and manage a transparent OUS intake and prioritization process; translate market needs into clear, testable requirements and acceptance criteria.

• Maintain the OUS Digital Experience backlog and prioritize the release calendar in partnership with DXP BPO team; sequence market waves to balance urgency, capacity, and dependencies on global standards.

• Drive go/no‑go readiness reviews, status reporting, and issue/risk escalation with clear mitigation plans.

Website Launch (Coordination)

• Coordinate the December launch of OUS “corporate storytelling” sites by aligning global templates/components, content models, and localization plans with market inputs and approvals.

• Ensure requirements for redirects, domains/URLs, HCP gating (where applicable), forms routing, and contact details are captured and handed to Global teams; track completion and QA outcomes.

Localization, Legal & Compliance Orchestration

• Orchestrate translation/transcreation requests and partner with markets to route legal/regulatory text for timely approval.

• Partner with content pod and copy approval team on checklists and SLAs for localization and compliance steps; ensure content lifecycle expectations (ownership, versioning, expiration) are understood and followed.

Channel Readiness Across Owned Platforms (Coordination)

• Marketing Automation (SFMC): Coordinate setup needs (sender profiles, consent routing, templates, segmentation inputs) with the Global MA team; track initial OUS sends and issues.

• HCP Digital Learning (LMS): Partner with education, local markets, and Global Dx Clinical Content lead to prioritize integration and migration of digital education content.

• eCatalog & Field Content Enablement: Align OUS content packaging and taxonomy with field tools and eCatalog owners; track version consistency with .com.

• Community: Partner with the Global on regional priorities for specialty expansion, content development, & coordination with Community regional leads on local market engagement.

• SEO/AEO & Analytics (owned channels): Support DXP team on OUS requirements for redirects, metadata, and tagging are captured and routed to Global SEO/Analytics for implementation; monitor dashboards for readiness and post‑launch health.

Content Coordination with Global Teams

• Ensure cohesive decisions, speed, and quality across OUS digital experience; alignment with International & local marketing teams will be maintained through defined operating forums and RACI.

• Partner with Global Digital Experience Content Leads to adapt approved global masters for OUS context; coordinate market “take‑downs” and approvals without shifting product messaging ownership.

• Work with Global Content Ops & Production to schedule content inserts, localization, and publishing, ensuring standards are applied consistently across markets.

Contractor & Vendor Coordination

• Lead a small contractor pod (e.g., web content coordinators, localization/compliance support, QA) to execute defined tasks against wave plans; manage capacity and quality.

Performance, Reporting & Continuous Improvement

• Track OUS KPIs using dashboards provided by Global teams; surface insights and bottlenecks.

• Collect feedback from markets and partners; recommend enhancements to global standards, templates, or workflows based on real‑world use.

Strategic Impact

• De‑risk the separation & migration by aligning markets to global standards, sequencing work realistically, and ensuring readiness across owned channels.

• Build a scalable, lightweight OUS operating rhythm that accelerates time‑to‑publish, improves compliance, and preserves SEO equity.

• Provide International and Global leadership with clear visibility to priorities, tradeoffs, and performance across OUS markets.

Key Stakeholders

Internal

• Senior Director, Global Digital Experience (reporting line)

• Global Digital Experience Content Leads; Global Content Ops & Production

• DXP Product Group (Web/CMS, Marketing Automation, LMS/Learning enablement, Community, FSO digital content delivery, eCatalog, CDP, SEO/AEO, Analytics)

• International Marketing leadership; OUS managing directors and local market marketing and approvers

• Regulatory, Legal, Privacy, Security, Data Governance

External

• Digital strategy agency

• Other tech implementation partners

Scope of Influence

• Acts as the single threaded leader for OUS Digital Experience coordination and delivery within global standards.

• Influences market and functional stakeholders; directs day‑to‑day work of contractors; aligns priorities and timelines across regions.

• Escalates business‑impacting risks and incident communications in partnership with Global teams.

Experience & Qualifications

Required

• Bachelor’s degree

• 8–10+ years in digital experience, content operations, or program management roles with multi‑market scope

• Proven experience working in digital (web, marketing automation, etc.) in regulated industries with familiarity of enterprise digital content workflows

• Experience partnering across owned channels (web/CMS, marketing automation, LMS, FSO digital content, eCatalog) with clear understanding of how requirements flow to channel owners

• Working knowledge of on‑site SEO fundamentals and analytics concepts sufficient to coordinate readiness checklists and interpret dashboards (channel specialists implement)

• Demonstrated ability to run intake/prioritization, manage SLAs and release plans, and coordinate Legal/Regulatory/Privacy approvals across regions

• Demonstrated ability to collaborate effectively across global time zones, with flexibility to accommodate key stakeholder meetings across regions in accordance with local employment regulations.

• Proven track record of building and leveraging cross-regional stakeholder relationships across EMEA, APAC, and/or LatAm markets, with demonstrated ability to navigate diverse regulatory environments, cultural nuances, and local market operating models in the medical device or pharmaceutical industry.

• Strong communication, stakeholder management, and issue/risk escalation skills in a matrixed global environment

Preferred

• Master’s degree in Business, Marketing, Information Systems, or related field

• Experience with Salesforce Marketing Cloud (coordination level)

• Background working across EMEA, APAC, and LATAM, including multi‑language workflows and HCP gating nuances

• Accessibility and localization best‑practice familiarity; experience as a people manager or managing contractors

Equal Opportunity Statement DePuy Synthes is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status, or other characteristics protected by law. We are committed to providing an inclusive recruiting process and workplace. Applicants who require accommodations may contact the Talent Acquisition Support team for assistance.

Johnson & Johnson announced plans to separate our Orthopaedics business to establish a standalone orthopaedics company, operating as DePuy Synthes. The process of the planned separation is anticipated to be completed within 18 to 24 months, subject to legal requirements, including consultation with works councils and other employee representative bodies, as may be required, regulatory approvals and other customary conditions and approvals. Should you accept this position, it is anticipated that, following conclusion of the transaction, you would be an employee of DePuy Synthes and your employment would be governed by DePuy Synthes employment processes, programs, policies, and benefit plans. In that case, details of any planned changes would be provided to you by DePuy Synthes at an appropriate time and subject to any necessary consultation processes.

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, external applicants please contact us via https://www.jnj.com/contact-us/careers, internal employees contact AskGS to be directed to your accommodation resource.

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