Description
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Job Function:
MarketingJob Sub Function:
Product ManagementJob Category:
People LeaderAll Job Posting Locations:
Hamburg, GermanyJob Description:
DePuy Synthes is recruiting for a Marketing Lead Spine, located in Hamburg, Germany.
We’re looking for a collaborative leader with strong character—someone who takes ownership, brings fresh ideas, and turns strategy into results.
As Marketing Lead for DePuy Synthes Spine in Germany, you will shape the local growth agenda and lead end-to-end go-to-market execution for the portfolio. You will directly manage and develop a small team (Product Manager and Asset Manager), setting clear priorities, building capability, and creating a high-performance culture. Working hand-in-hand with regional (EMEA) and global marketing, you’ll translate strategic priorities into impactful, compliant initiatives that strengthen customer adoption and improve patient outcomes. With strong commercial and financial acumen, you will partner with Sales, Finance, Planning, and cross-functional stakeholders to deliver ambitious revenue, margin, and investment productivity targets—powered by robust market insights and disciplined performance tracking.
Key Responsibilities
Set the local Spine marketing strategy and annual operating plan, aligned with EMEA/global priorities and compliant with healthcare regulations
Lead end-to-end go-to-market for launches: positioning, value messaging, pricing input, and launch readiness (“Launch Excellence”)
Drive portfolio strategy and life cycle management (segmentation, positioning/value ladder, local optimization, and master data quality)
Turn market, customer, and competitor insights into clear growth opportunities—including new solutions and business models
Partner with German Sales to build adoption-driving programs, enablement, and territory execution plans
Align cross-functional partners (Finance, Planning, Supply Chain, Ortho-Kit/consignments, Added Value Solutions) to deliver shared outcomes
Lead and develop the local marketing team (Product Manager and Asset Manager): set objectives, prioritize work, coach performance, and build capability
Own marketing and CAPEX budgets, with disciplined governance, ROI tracking, and investment productivity management
Own the marketing asset strategy and governance (via the Asset Manager): content planning, approvals, omnichannel standards, and high-impact tools
Partner with Planning and Supply Chain on demand forecasting and inventory health to support service levels and launch readiness
Deliver commercial performance: revenue, margin, profitability, and price/volume/mix—recommending corrective actions when needed
Define and track dashboards and KPIs (e.g., revenue, price, adoption, launch performance) to drive continuous improvement
Lead integrated business planning for the portfolio: prioritization, key initiatives, and cross-functional governance
Shape and execute the local training and enablement strategy (Professional and Commercial Education) for internal teams and external stakeholders
Champion customer experience and adoption by translating clinical and economic value into practical programs, tools, and pathways
Own internal and external communications for the portfolio, ensuring consistent messaging and stakeholder alignment
Plan and lead the local congress and event strategy, coordinating external agencies and ensuring measurable impact
Ensure compliance and governance across all activities (e.g., HCC, regulatory, complaints, CE/MDR), proactively managing risk and documentation
What You Bring
Bachelor’s or Master’s degree in business, marketing, life sciences, or a comparable field (or equivalent professional experience)
Several years of experience in marketing and/or sales for complex, value-based medical devices; orthopaedics/traumatology/spine experience necessary
Strong commercial acumen, including pricing, profitability, and budget/ROI management
Proven track record leading complex, cross-functional initiatives and influencing stakeholders in a matrix organization
Proven people leadership experience, including coaching, performance management, and developing high-performing teams
Strategic, analytical, and execution-oriented working style with a strong bias for action
Collaborative leader with strong communication skills and the ability to inspire and align diverse teams
Strong customer focus and clear, persuasive communication skills
Confident presentation skills; strong digital and MS Office skills (e.g., CRM/Showpad or similar tools are a plus)
Fluent in German and English (business level)
What We Offer
Above-average compensation
An exciting corporate environment with national and international development opportunities
Attractive market dynamics, growth focus, and multiple new product launches
Company pension scheme
Developing our people is central to our culture. If you’re driven to grow, take on responsibility, and make an impact in a truly international environment, you’ll find the right platform with us. We support you with thorough onboarding, role-relevant training, and strong development opportunities—nationally and internationally—paired with attractive compensation and above-average benefits. We also offer programs that support early careers and long-term development, while enabling a healthy balance between family and work.
Johnson & Johnson announced plans to separate our Orthopaedics business to establish a standalone orthopaedics company, operating as DePuy Synthes. The process of the planned separation is anticipated to be completed within 18 to 24 months, subject to legal requirements, including consultation with works councils and other employee representative bodies, as may be required, regulatory approvals and other customary conditions and approvals. Should you accept this position, it is anticipated that, following conclusion of the transaction, you would be an employee of DePuy Synthes and your employment would be governed by DePuy Synthes employment processes, programs, policies, and benefit plans. In that case, details of any planned changes would be provided to you by DePuy Synthes at an appropriate time and subject to any necessary consultation processes.
Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.
Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, external applicants please contact us via https://www.jnj.com/contact-us/careers, internal employees contact AskGS to be directed to your accommodation resource.
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#DePuySynthesCareers
Required Skills:
Preferred Skills:
Brand Marketing, Brand Positioning Strategy, Business Alignment, Customer Centricity, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Developing Others, Execution Focus, Financial Analysis, Inclusive Leadership, Leadership, Market Expansion, Product Development Lifecycle, Product Management, Product Portfolio Management, Product Strategies, Risk Assessments, Stakeholder Management, Strategic Thinking, Team ManagementThe anticipated base pay range for this position is:
€90,400.00 - €156,975.00Benefits:
In addition to base pay, we offer the following benefits*: an annual bonus with set target (% of pay) depending on pay grade / location, where the actual amount is based on the employees’ and companies’ performance of the previous calendar year, or sales commissions. Moreover, we offer vacation days, parental leave for a minimum of 12 weeks, bereavement leave, caregiver leave, volunteer leave, well-being reimbursement, programs for financial, physical and mental health. We also offer service anniversary and recognition awards, and subject to the terms of their respective plans, employees - and in some location’s eligible dependents - can participate in several insurance plans. For more information, visit Employee benefits | Supporting well-being & career growth | Johnson & Johnson Careers.
*This is for informative purposes only. Amounts and actual benefits may vary by location and are subject to change.
