Surgery Marketing Sr. Manager – WC & Bio / São Paulo, Brazil

Portfolio Strategy & Growth

• Define and lead the multi-year strategic roadmap for the assigned surgical portfolio, translating global priorities into locally relevant growth strategies.
• Develop annual and long-range business plans that balance revenue growth, market share expansion, profitability, and customer value creation.
• Own portfolio lifecycle management, identifying opportunities for innovation, premiumization, SKU optimization, pricing strategy, and mix enhancement.
• Prioritize investments and resources based on market attractiveness, growth opportunities, and return on investment.
• Align portfolio priorities with corporate strategy, procedure trends, and evolving customer needs.

Demand Generation & Market Development

• Lead demand creation initiatives that drive adoption of advanced technologies and accelerate conversion from standard solutions.
• Identify unmet clinical, economic, and operational needs within surgical pathways and translate them into actionable growth opportunities.
• Build category leadership through evidence-based marketing, customer education, advocacy programs, and stakeholder engagement.
• Increase procedure penetration, share of wallet, customer retention, and utilization across priority accounts.
• Serve as the voice of the customer by developing a deep understanding of surgeons, operating room staff, healthcare administrators, and procurement stakeholders.

Clinical Value Proposition, Evidence Generation & Market Access

• Develop differentiated value propositions that integrate:
  • Clinical evidence and patient outcomes.
  • Health economics and reimbursement considerations.
  • Operating room efficiency.
  • Process simplification and standardization.
  • Total cost of care impact.
• Lead clinical evidence strategies, including studies, registries, and real-world evidence initiatives that support product differentiation and market expansion.
• Partner with Medical Affairs and Market Access teams to build value dossiers and economic models that strengthen adoption and reimbursement positioning.
• Translate clinical and economic insights into actionable commercial strategies that improve conversion rates and reduce price sensitivity.

Product Development, Innovation & Launch Excellence

• Lead commercialization strategies and launch plans for new products and technologies within the portfolio.
• Partner with R&D, Quality, Regulatory Affairs, Manufacturing, Clinical Affairs, and Supply Chain teams throughout product development and lifecycle management activities.
• Ensure launch readiness through effective planning, evidence generation, customer engagement, and organizational alignment.
• Develop launch KPIs, adoption frameworks, and commercialization strategies to accelerate revenue growth and market penetration.
• Act as a key representative of the business with regional and global teams, providing customer insights, competitive intelligence, and market feedback to influence innovation roadmaps.

Market Intelligence & Competitive Strategy

• Continuously assess market trends, customer dynamics, competitive movements, regulatory developments, and emerging technologies.
• Generate actionable insights to identify growth opportunities and anticipate competitive threats.
• Monitor portfolio performance, market share evolution, customer behavior, and purchasing trends to support strategic decision-making.
• Recommend investment priorities and resource allocation based on data-driven analysis.

Commercial Excellence & Go-to-Market Execution

• Partner closely with Sales, Key Account Management, Pricing, Surgical Education, Market Access, and Customer Success teams to maximize portfolio adoption and performance.
• Develop commercial enablement programs, sales training curricula, and customer adoption frameworks.
• Ensure consistent communication of value propositions across the customer journey.
• Contribute to forecasting, pricing strategies, profitability improvement, and overall business performance.

Cross-Functional Leadership & Stakeholder Management

• Serve as a strategic leader across the franchise, aligning Commercial, Clinical, Regulatory, Supply Chain, Finance, and Global Marketing teams around common business objectives.
• Influence senior internal and external stakeholders to deliver strategic priorities and business commitments.
• Lead annual operating plans, business reviews, and strategic planning processes.
• Communicate portfolio performance, risks, opportunities, and strategic trade-offs to executive leadership.

People Leadership & Capability Building

• Lead, coach, and develop Product Management and Marketing team members while fostering a high-performance and customer-centric culture.
• Build organizational capabilities in strategic marketing, product management, clinical value creation, and commercial excellence.
• Recruit, develop, and retain top talent while establishing clear performance expectations and measures.
• Promote collaboration, accountability, innovation, and continuous development across the organization.

Requirements / Qualifications:

Required Qualifications

• Bachelor's degree in Business, Marketing, Engineering, Life Sciences, Healthcare, or a related field.
• Minimum of 8 years of experience in Product Management, Marketing, Commercial Excellence, Sales Leadership, or related business functions within Healthcare or MedTech.
• Proven experience managing strategic product portfolios and driving sustainable business growth.
• Experience operating within regulated healthcare or medical device environments.
• Demonstrated success leading cross-functional initiatives involving Commercial, Medical Affairs, Clinical Affairs, Regulatory Affairs, Quality, Supply Chain, Finance, Market Access, and Global teams.
• Strong experience in portfolio management, demand generation, value proposition development, pricing strategy, and commercial execution.
• Track record of successful product launches and portfolio transformation initiatives.
• Advanced analytical, financial, and strategic thinking capabilities.
• Excellent communication, presentation, and executive influencing skills.
• Fluent English, with the ability to operate effectively in global environments.

Preferred Qualifications

• MBA or postgraduate degree in Marketing, Business Administration, Strategy, Healthcare Management, or a related field.
• Experience in Surgical Devices, Wound Closure, Biosurgery, Stapling, Energy Platforms, Laparoscopy, Open Surgery, Minimally Invasive Surgery, or other advanced medical technologies.
• Experience collaborating directly with Regional and Global Marketing or Product Management teams.
• Strong understanding of health economics, market access, reimbursement, and value-based healthcare principles.
• Experience leading clinical evidence generation initiatives, clinical studies, or outcomes research programs.
• Familiarity with hospital procurement processes, healthcare systems, and payer dynamics.
• Clinical background or extensive experience working directly with surgeons, operating rooms, and healthcare providers.

Core Competencies

• Strategic thinking and portfolio prioritization.
• Strong commercial acumen and growth mindset.
• Clinical credibility and customer-centricity.
• Ability to balance clinical, regulatory, and commercial considerations.
• Executive influence and stakeholder management.
• Data-driven decision making and financial acumen.
• Team leadership, coaching, and talent development.
• Ability to thrive in complex, fast-changing environments.
• Builder mindset with a focus on innovation, transformation, and execution excellence.